Type of survey: Randomized representative online voting

Purpose of the survey:
Elaboration of the basic interest in a NEW product
by a) querying the specific product features and benefits (multiple choice) and b)
Rating of interest in the product (star rating).

Survey period: February 15, 2022 to October 15, 2022

Interviewed age group: 16 years and older

Participating products: 83

Winner: 39th

Award: Winner

People interviewed per product: at least n=300 peoplen

Score based on Product interest:
Question 1: Do you know the new product X?
(Skip answer: This is basically not for me)
Question 2: Which features and advantages of product X do you like? (Multiple choice)
Features: Top 3 (Vegan, Organic, Veggie, Less Sugar and Gluten Free)
Question3 : How interesting do you find the new product X? (0 to 5 stars/points)

Minimum score winner (= evaluation score):
3,0 out of 5.0 stars