Methodology: Next Gen Workplace The employers with the best benefits
Randomized, representative online voting
Aim of the survey: To identify the fundamental interest in an employer a) Query the specific benefits and advantages for employees and b) Assessment of interest in employment with this employer.
Survey period: May 1st until October 1st, 2023
Interviewed age group: 16 years and older
Employer: 22
Winner: 11
Award: Winner
Persons surveyed: at least n=500 peoplen in the age group 16 to 35 years
Score based on Product interest: Question 1: Did you know that employer Y offers (e.g. interesting jobs)? (Skip answer: This is basically not for me) Question 2: Which individual benefits for employees do you like? (Multiple choice) Question3: How interesting do you find Y as an employer? (0 to 5 stars/points)
Minimum score winner (= evaluation score): 3,0 of 5.0 stars/points