Most Popular Brands 2021:

methodology
YoungBrandAwards
brand voting

Methodology:
Randomized, representative online voting

Survey period 2021: 15.05. until 15.10.

Interviewed age group:
16 to 99 years

Core target group:
16 to 35 years

Minimum participants per category:
n=1,000

Categories: 28 (e.g. "Most popular digital camera")

Queried brands:
6 to 8 per category

Question per category: "The best brand?“, e.g. B. Chocolate bars

Most Popular Brand Winner:
The winner is the brand with the most votes in a category in the 16 to 35 age group.

Award: Most Popular Brand 2021 (in the category, e.g. Most Popular Building Society)

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