Methodology:
Randomized, representative online voting
Survey period 2021: 15.05. until 15.10.
Interviewed age group:
16 to 99 years
Core target group:
16 to 35 years
Minimum participants per category:
n=1,000
Categories: 28 (e.g. "Most popular digital camera")
Queried brands:
6 to 8 per category
Question per category: "The best brand?“, e.g. B. Chocolate bars
Most Popular Brand Winner:
The winner is the brand with the most votes in a category in the 16 to 35 age group.
Award: Most Popular Brand 2021 (in the category, e.g. Most Popular Building Society)