Your # favorite brands of 2022
methodology
Young Brand Awards 2022
brand voting
Methodology: Randomized representative online survey
Objective of the survey since 2011:
Identification of the most popular brands in various categories in the target group of teenagers and young adults (16 to 35 years) over the course of the year.
Survey period: May 15, 2022 to October 15, 2022
Interviewed age group: from 16 years
Core target group: 16 to 35 years
Minimum participants per category: n=1,000
Categories: 18 (e.g. "Most popular digital camera„)
Question per category: "The best digital camera?“
Selection per category: At least 3 to 8 brands
Most Popular Brand Winner: The winner is the brand with the most votes in a category in the 16 to 35 age group.
Award: Most Popular Brand 2022 - Winner
Categories TOP 3
hardware store
- obi
- bauhaus
- Hornbach
building society
- LBS
- Schwäbisch Hall
- desert red
digital camera
- Canon
- Nikon
- Sony
Drug store
- dm
- Rossman
- miller
health insurance
- OK
- TC
- Barmer
delivery services
- REWE
- message in a bottle
- Nimble
furniture shop
- IKEA
- XXXLlutz
- home 24
cellular
- telecom
- Vodafone
- O2
motorcycle
- Kawasaki
- bmw
- Yamaha
tour operator
- TUI
- THETOUR
- alltours
chocolate bar
- kids bars
- snickers
- Knoppers
shoe store
- dikeman
- goertz
- Tamaris
fast food restaurant
- MC Donalds
- subway
- Burger King
Supermarket
- REWE
- Lidl
- EDEKA
candy
- HARIBO
- Katie's
- take 2
game console
- PlayStation
- Nintendo
- XBOX
English 
German