The most popular brands in 2023:

YoungBrandAwards 2023
brand voting

Methodology: Randomized representative online survey

Purpose of the survey:
Identification of the most popular brands in various categories in the target group of teenagers and young adults (16 to 35 years) over the course of the year.
One winner per category.

Survey period: May 1st, 2023 to October 1st, 2023

Interviewed age group: from 16 years

Core target group: 16 to 35 years

Minimum participants per category: n=1,000

Categories: 16 (e.g. “Most Popular digital camera„)

Question per category: "The best digital camera?“

Selection per category: At least 3 to a maximum of 8 brands

Most Popular Brand Winner: The winner is the brand with the most votes in a category in the 16 to 35 age group.

Award: Most Popular Brand 2023 – Winner