Purpose of the survey: Identification of the most popular brands in various categories in the target group of teenagers and young adults (16 to 35 years) over the course of the year. One winner per category.
Survey period: May 1st, 2023 to October 1st, 2023
Interviewed age group: from 16 years
Core target group: 16 to 35 years
Minimum participants per category: n=1,000
Categories: 16 (e.g. “Most Popular digital camera„)
Question per category: "The best digital camera?“
Selection per category: At least 3 to a maximum of 8 brands
Most Popular Brand Winner: The winner is the brand with the most votes in a category in the 16 to 35 age group.
English 
German