The most interesting
Financial products 2023

Methodology:
Financial products & services

Randomized, representative online voting

Aim of the survey: To identify the basic interest in a financial product (e.g. checking account) or financial service
a) Query the specific product features and advantages and
b) Assessment of interest.

Survey period: May 1st until October 1st, 2023

Interviewed age group: 16 years and older

Participating financial products & services: 15

Winner: 7

Award: Winner

Persons surveyed: at least n=500 peoplen in the age group 16 to 35 years

Score based on Product interest:
Question 1: Have you heard of product/service/vendor X?
(Skip answer: This is basically not for me)
Question 2: What features and benefits of X do you like? (Multiple choice)
Question3 : How interesting do you find product/service X? (0 to 5 stars/points)

Minimum score winner (= evaluation score):
3,
0 of 5.0 stars/points

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