Haribo

The colorful sweets from HARIBO have been accompanying generations of people for a century. The family business, which is managed by the third generation, celebrated its 100th anniversary in 2020. On December 13, 1920, Hans Riegel senior founded the company in Bonn - today it is the world market leader in the fruit gum and liquorice segment. Since then, HARIBO, an acronym for HAns RIegel BOnn, has stood for joy, variety and snacking moments for young and old. The fruit gum product "Tanzbär" created by Hans Riegel in 1922 is today the cult figure of HARIBO and world-famous as a gold bear. 160 million gold bears alone are produced worldwide every day. The continuous brand management with the highest quality control as well as the trust of the consumers make up a large part of the long-standing success story at 16 production sites in ten countries. HARIBO employs over 7000 people worldwide. For more information, visit www.haribo.com