NOMINATION
All brands are nominated as part of an unsupported survey in the Youngcom youth network (age group 16 to 35 years; n=200; January 2024).

PARTICIPATION IN "FAVORITE BRANDS 2024"
- Voting starts on May 1st, 2024 and ends on October 1st, 2024
- Questions are asked each time the most popular brand
(in a selection of at least 3 and a maximum of 8 brands) in a category.
- The winner is the brand with the most votes of all voters aged 16 to 35
- Nominated companies can invite their fans and followers to vote during the voting and thus increase the number of votes.

METHODOLOGY
Representative online survey
Survey period: 01.05. until October 1st, 2024
Respondent age group: 16 to 25 years; 26 to 35 years old; +35 years
Core target group: 16 to 35 years
Minimum number of participants per category: n= 1,000 (age group 16 to 35 years)
Number of brands queried: Minimum 3, maximum 8 per category
Question: e.g. "The best building society?" -> Selection from 6-8 brands
The brand with the most votes in the 16 to 35 age group wins.