Objective of the survey: Working out the basic interest in a product/service by a) querying the specific product features and advantages and b) evaluating the interest.
Survey period: 15.02. until 15.10.2022
Interviewed age group: 16 years and older
Participating Products & Services: 21
Persons interviewed per product & service: at least n=300 personsn
Score based on Product interest: Question 1: Have you heard of product/service/vendor X? (Skip answer: This is basically not for me) Question 2: What features and benefits of X do you like? (Multiple choice) Question3 : How interesting do you find product/service X? (0 to 5 stars/points)
Minimum score winner (= evaluation score): 3,0 of 5.0 stars/points