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The YBA blog
2023
As part of the YoungBrandAwards 2023, we regularly publish interesting data and results about the young target group!
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Question: "Do you use reviews when making a purchase decision?"
Options: Yes/No
Methodology:
n=755
age group:
16 to 35 years
+35 years
Survey period: 05/01/2023 to 05/15/2023
83.7% of young consumers: sustainability is important
Methodology:
n=755
age group:
16 to 35 years
+35 years
Survey period: 05/01/2023 to 05/15/2023
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