YoungBrandAwards
blog

As part of the YoungBrandAwards, different age groups are regularly surveyed
on current topics, attitudes and preferences.
Press inquiries: info(at)youngbrandawards.de

Plastic packaging undesirable!

Question:
"How important is plastic-free packaging to you?"
Answer options:
Very important (52.8%)
Important (26.6%)
Not so important (15.5%)
Unimportant (5.1%)
n=523 (all ages)
Period: May 2023

Employers should be ecologically and socially committed!

Question:
"How important is it to you that your employer is ecologically and socially committed?"
Answer options:
Very important (41.2%)
Important (42.8%)
Not so important (13.2%)
Unimportant (2.8%)
n=344 (16 to 35 years)
Period: May 2023

Likeability vs Trend

Question to voters of the brand:
"Which of the following values applies to the brand...?"
Answer options:
5 Choices & "None of the Likes"
multiple choice
Example: n=250/brand (16 to 35 years)
Period: May 2023

Artificial intelligence is an opportunity?!

Question:
„Do you see artificial intelligence as a threat or an opportunity??“
Age group 16 to 35 years
Answer options:
As an opportunity (63.1%)
As a threat (16.8%)
Neither (15.5%)
No opinion (4.8%)
n=443
Period: July 2023

How do you feel about cannabis legalization?

Question:
„How do you feel about cannabis legalization??“
Age group 16 to 35 years
Answer options:
I think it's great (30.0%)
I don't think so well (26.2%)
I don't care (43.8%)
n=404
Period: August 2023

English