YoungBrandAwards
As part of the YoungBrandAwards, different age groups are regularly surveyed
on current topics, attitudes and preferences.
Press inquiries: info(at)youngbrandawards.de
Plastic packaging undesirable!
Question:
"How important is plastic-free packaging to you?"
Answer options:
Very important (52.8%)
Important (26.6%)
Not so important (15.5%)
Unimportant (5.1%)
n=523 (all ages)
Period: May 2023
Employers should be ecologically and socially committed!
Question:
"How important is it to you that your employer is ecologically and socially committed?"
Answer options:
Very important (41.2%)
Important (42.8%)
Not so important (13.2%)
Unimportant (2.8%)
n=344 (16 to 35 years)
Period: May 2023
Likeability vs Trend
Question to voters of the brand:
"Which of the following values applies to the brand...?"
Answer options:
5 Choices & "None of the Likes"
multiple choice
Example: n=250/brand (16 to 35 years)
Period: May 2023
English 
German