As part of the YoungBrandAwards, different age groups are regularly surveyed on current topics, attitudes and preferences. Press inquiries: info(at)youngbrandawards.de
Plastic packaging undesirable!
Question: "How important is plastic-free packaging to you?" Answer options: Very important (52.8%) Important (26.6%) Not so important (15.5%) Unimportant (5.1%) n=523 (all ages) Period: May 2023
Employers should be ecologically and socially committed!
Question: "How important is it to you that your employer is ecologically and socially committed?" Answer options: Very important (41.2%) Important (42.8%) Not so important (13.2%) Unimportant (2.8%) n=344 (16 to 35 years) Period: May 2023
Likeability vs Trend
Question to voters of the brand: "Which of the following values applies to the brand...?" Answer options: 5 Choices & "None of the Likes" multiple choice Example: n=250/brand (16 to 35 years) Period: May 2023
Do you see AI (Artificial Intelligence) as a threat or an opportunity?