Participation 2023
The YoungBrandAwards have been the major independent consumer vote for brands and products since 2011. Every year, young consumers honor the most popular brands and the most interesting products and services. The voting is independent and reflects the opinion of consumers about 100%.
The YoungBrandAwards are presented in the following categories:
The most popular brands
NOMINATION
All brands are nominated through an unprompted survey conducted by the Youngcom youth network (ages 16-35; n=200; January 2023).
PARTICIPATION
– Voting starts on May 1st, 2023 and ends on October 1st, 2023
– The most popular brand is queried (from a selection of at least 3 and a maximum of 8 brands) a category.
– The winner is the brand with the most votes from all voters aged 16 to 35
– Nominated companies can invite people to vote during the voting and thus increase the number of votes.
CATEGORIES
– hardware store
– building society
- Drug store
– digital camera
– Electric market
– health insurance
– motorcycle
– Mobile network
– online fashion
– Online delivery service (food)
– Travel Provider
– game console
- Supermarket
– Fast food restaurant
– airline
etc
Methodology:
Representative online survey (random)
Survey period:
05/01/2023 to 10/01/2023, 12:00 noon
Interviewed age group: from 16 years
Core target group: 16 to 35 years
Minimum number of participants per category: n= 1,000
Number of brands queried:
Minimum 3, maximum 10 per category
Question: "The best Building society/digital camera/etc.?”
Most Popular Brand Winner:
The brand with the most votes in the 16 to 35 age group wins.
Award: Most popular brand in the category (e.g. "Most popular building society")
financial service providers
Financial products and services such as current accounts and financial apps are an important building block for their own financial freedom and provision, especially for the younger generation. It is precisely at this age that decisions for the coming decades are made.
NOMINATION
All products and services are nominated via a supported survey (n=200) and by the YoungBrandAwards team. Companies can also apply on their own initiative.
Applications can be submitted until July 31, 2023.
PARTICIPATION
– Financial products and services for young adults and families can take part
– Registrations are also possible during the voting.
CATEGORIES
Products and services are awarded in the following categories:
- Checking account
– Banking app
– financial service
– Finance app
– investment advice
Methodology:
Randomized, representative online voting
Survey period: 01.05.2023 to 01.10.2023 (each 12.00 p.m.)
Interviewed age group: 16 years and older, randomized
Minimum number of participants per product/service: n= 500
Award:
Products and services that have been rated by at least 500 participants with an average score (product interest) of 3.0 out of 5.0 receive the award.
Score based on:
Question about the basic interest based on the characteristics (0 to 5 stars=score)
Minimum score winner (= evaluation score):
At least 500 participants and 3.0 out of 5.0 stars
Products & Innovations
More than 40,000 new products appear on the German market every year. Every year, consumers honor the most interesting products as part of the YoungBrandAwards.
Companies can register their products for the YoungBrandAwards on their own initiative.
Registration is possible until July 31, 2023.
PARTICIPATION
– Voting starts on May 1st, 2023 and ends on October 1st, 2023 (12:00 p.m.)
– Registrations are also possible during the voting.
– Product awareness, product features, product interest and willingness to recommend are queried.
CATEGORIES
– TOP VEGAN
– TOP VEGGIE
– TOP ORGANIC
– TOP LESS SUGAR
– TOP PLASTIC FREE
– TOP FAIR
CATEGORIES NEW PRODUCTS
– TOP NEW VEGAN
– TOP NEW VEGGIES
– TOP NEW ORGANIC
– TOP NEW LESS SUGAR
– TOP NEW PLASTIC FREE
– TOP NEW FAIR
Products from the above categories can participate.
For the TOP NEW award, products manufactured after the 01.01.2021 appeared on the market.
Methodology:
Randomized, representative online voting
Survey period:
05/01/2023 to 10/01/2023 (12:00 p.m.)
Interviewed age group: 16 years and older, randomized
Persons interviewed per product:
at least n=300 people who evaluate the product interest
Award:
Products by at least 300 participants with an average score (product interest) of 3.0 out of 5.0 rated receive the award.
Score based on:
Querying the special features/advantages of the product
Question about the product interest (1 to 5 stars=score)
insurances
Insurance and insurance products such as occupational disability and liability are an important building block for the young generation to start their own lives.
NOMINATION
All products and services are nominated through an assisted survey and by the YoungBrandAwards team. Companies can also apply on their own initiative.
PARTICIPATION
– Financial products and services can participate
– Voting starts on May 1st, 2023 and ends on October 1st, 2023 (12:00 p.m.)
– Applications and registrations are also possible during the voting.
CATEGORIES
Products are awarded in the following categories:
– liability insurance
- Household insurance
– accident insurance
– Disability insurance (BU)
– Insurance service
– Insurance apps
etc
Methodology:
Randomized, representative online voting
Survey period: 01.05.2023 to 01.10.2023 (each 12.00 p.m.)
Interviewed age group: 16 years and older, randomized
Participants per product/service: at least n=500 people interviewed
Award:
Products and services that have been rated by at least 500 participants with an average score (product interest) of 3.0 out of 5.0 receive the award.
Score based on:
Question about the basic interest based on the characteristics (0 to 5 stars=score)
Minimum score winner (= evaluation score):
At least 500 participants and 3.0 out of 5.0 stars
education providers
Your own education and training is an important building block at the start of your career and in your further professional life.
NOMINATION
All companies are nominated through an assisted survey and by the YoungBrandAwards team. Companies can also apply on their own initiative.
PARTICIPATION
– Companies from the education sector can take part
– Voting starts on May 1st, 2023 and ends on October 1st, 2023 (12:00 p.m.)
– Registrations are also possible during the voting.
CATEGORIES
Providers and services are awarded in the following categories:
– correspondence school
– Distance University
– Education and training portals
– educational apps
– Innovations in the field of education
– Training portals
etc
Methodology:
Randomized, representative online voting
Survey period:
05/01/2023 to 10/01/2023 (12:00 p.m.)
Interviewed age group: 16 to 35 years (core target group)
Participants per provider/service:
at least n=500 people interviewed
Award:
Vendors/Offers by at least 500 participants with an average score (product interest) of 3.0 out of 5.0 rated receive the award.
employer
Having your own employer is an important part of your life, especially for generations Y & Z. Not only the type of work and the working environment, but also individual benefits are becoming increasingly important when deciding on an employer
NOMINATION
All employers are nominated through an assisted survey and by the YoungBrandAwards team. Employers can also apply on their own initiative.
PARTICIPATION
– Regional and national employers can take part
– Voting starts on May 1st, 2023 and ends on October 1st, 2023 (12:00 noon).
– Are queried, among other things the benefits of the employer, as well as the fundamental interest.
CATEGORIES
Companies are awarded in the following categories:
– The most interesting employers (regional)
– The most interesting employers (national)
etc
Methodology:
Randomized, representative online voting
Survey period:
05/01/2023 to 10/01/2023
Interviewed age group: 16 to 35 years
Participants per provider/service:
at least n=500 people interviewed
Score based on:
Ask about the individual benefits of the employer
Question about interest (0 to 5 stars=score)
Award:
Employers who have been rated by at least 500 participants with an average score of 3.0 out of 5.0 receive the award.
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