Is your brand a love brand?
Since 2011, the YoungBrandAwards have been one of the largest independent online votings for brands in Germany.
Use the results and the award for your strategy and communication.
Receive valuable feedback - directly from the young target group!
Advantages
How popular is your brand?
How is your brand really received in the young market?
Will the brand still be popular in the future?
Will the brand still be popular in the future?
Attractive social media content
From the call for voting to the announcement of the winners.
The awards offer numerous opportunities for communication.
The awards offer numerous opportunities for communication.
Results & Awards
Take advantage of the award* and the results
in your communication.
in your communication.
FACTS
nomination
participation
methodology
Range
nomination
As part of an online survey (age group 16 to 35 years; n=500), the TOP 6 brands (unaided query) in 28 categories are determined and nominated each January.
Voting starts on May 15th each year. and ends on October 15th.
Nominated companies have the opportunity to actively participate in the voting.
The "Most Popular Brand" award is given to the brand that was chosen by the most participants (1st place).
participation
Nominated companies have the opportunity to actively participate in the YoungBrandAwards.
The voting is an annual indicator of the awareness and popularity of a brand, especially among the younger generation. These are essential for the future performance of a brand.
Among other things, participating companies receive the following insights:
Which brands are popular in which age groups?
How sustainable is a brand? (brand trend)
How "young" is the brand? (brand age)
What other brands are my brand's voters voting for?
3 additional questions for the voters of the brand
The number of cases with active participation is at least 15,000 participants per category.
methodology
Representative, randomized online voting
Period: 15.05. until 15.10.
Core target group: 16 to 35 years
Participants: approx. 20,000 people (all age groups)
Winner: The brand with the most votes in the 16-35 age group wins.
*The award cannot be guaranteed at any time
Institute: Youngcom GmbH Gütersloh/Munich
Data protection: The voting takes place on the agency's own survey platform Opinyou.com.
All servers are in Germany. No personal data is collected.
The contact address will only be saved for the competition.
Range
English 
German 
