More attention for your new product!

TopNewProduct 2022

The YoungBrandAwards have been one of the largest independent consumer votes in Germany since 2011.
Use your participation for your social media communication and receive valuable feedback.
The results give you a detailed insight into the status of your new product in the market.


How interesting is your new product

How well known is your new product?
Which features and USPs of the product are well received?
How interesting is your product in the different age groups?

Attractive social media content

From the call for voting to the announcement of the winners.
The awards offer numerous opportunities for communication and interaction with your fans!

Increased attention

Use the insights and the award* for your press work and in communication.


voting process
"Brand New Product"

  • Start of the voting phase
    "TopNewProduct 2022"

    02/15/2022 (12:00 p.m.)

  • Registration of new products continuously possible (until 01.10.22)

  • From at least 300 reviews and a score of 3.0
    Awarded to
    "TopNewProduct 2022"
    (from April 1st monthly)

  • end of the voting phase

    10/15/2022 (12:00 p.m.)

  • evaluation of the data

    approximately 2 weeks

  • Announcement of category winners


The award


Which products can participate?

can all new products (food and non-food) that appeared on the German market after October 1st, 2020. Products that have not yet been published can also take part in the voting. Registrations are possible until October 1st, 2022.

How are the TopNewProducts 2022 determined?

Product awareness, product features and product interest are queried.
All products that have at least 300 ratings and an average score (product interest) of 3.0 out of 5.0 receive the "TopNewProduct 2022" seal and can use this immediately for their communication.

What categories will there be in 2022?

In addition to the TopNewProduct award, awards will be presented in the following categories for the first time this year: TopNewVegan 2022, TopNewBio 2022, TopNewInnovation 2022.
Admission is by prior arrangement with the company.

What is a direct link?

Each participating product receives an individual direct link. This link can be used for posts and calls for the respective product in social media or in communication.
With the direct link, the product is always first in the main vote.
In addition, each direct link can be evaluated separately. This allows the company to determine the performance of individual postings, channels or advertising campaigns.

When does the voting take place?

Product voting as part of the YoungBrandAwards starts on February 15, 2022 and ends on October 15, 2022.

Participation after February 15, 2022?

New products can also be submitted after the voting has started until October 1st, 2022.

Since a product is always included in the main vote until the defined number of cases is reached, the minimum number of participants required is guaranteed by this date (basic or premium participation).
A product (free, basic and premium participation) can always be reached under the individual direct link.

What data is published?

All data collected from a product vote will only be passed on to the participating companies. These can be viewed and evaluated in the personal LOGIN (basic and premium participation).

We are happy to answer any further questions at lucienne (at)!